TikTok expands partnership with Kazakhstan
EL.KZ Информационно-познавательный портал
National Chamber of Entrepreneurs "Atameken" and the international company TikTok have signed a memorandum of cooperation, El.kz reports.
The document is aimed at supporting local businesses and developing digital competencies. The parties agreed to promote local brands, build business processes with the help of online tools, and engage entrepreneurs in the digital ecosystem.
Following the discussions, it was emphasized that the platform has already become a significant driver for small and medium-sized businesses in Kazakhstan: helping them reach audiences, increase brand awareness, and launch campaigns to specific regions and interests.
Cooperation with TikTok provides access to modern marketing practices – from targeted advertising and content promotion to analytics and performance measurement.
For entrepreneurs, this means a shorter path from idea to customer, and for regional brands – an opportunity to establish themselves on the national level.
The parties outlined that the focus will be on accessible promotion formats, support in testing hypotheses, and assistance for companies entering the online space for the first time.
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