Lionsgate faces challenges in AI movies production
EL.KZ Информационно-познавательный портал
Almost exactly a year ago,Lionsgate announced a bold partnership with the AI startup Runwayto develop a new model capable of generating “cinematic video” exclusively for Lionsgate to use. In return, the studio gave the firm unrestricted access to its treasure trove of movies — which include everything from the “Hunger Games” films to “American Psycho” — to train the AI model, El.kz cites Futurism.
In an interview with Vulture last month, Lionsgate vice chairman Michael Burns gloated about the AI model’s possibilities, like being able to churn out rehashed versions of stuff from the studio’s catalog. “Now we can say, ‘Do it in anime,'” Burns said — and out comes an animated version of “John Wick.”
It sounds great in theory. But in practice, it’s been a slowly unfolding disaster, reports The Wrap, with copyright woes and the tech’s fundamental shortcomings coming to bear on development. More damningly, even an entire studio’s worth of movies as training data hasn’t been enough to make an AI model that’s worthy of ripping them off.
“The Lionsgate catalog is too small to create a model,” a source told The Wrap. “In fact, the Disney catalog is too small to create a model.”
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