How much do streamers make in Kazakhstan?
EL.KZ Информационно-познавательный портал
Just a few years ago, streaming in Kazakhstan was seen as one of the leading forms of digital entertainment. Today, it is an independent sector of the online economy, with audiences of tens of thousands and advertising budgets comparable to those of traditional media. By 2026, live broadcasts have become a professional activity with sustainable monetization models, El.kz explores how the Kazakhstani streaming economy works and what kind of income top creators are making.
A new reality: How market is changing
According to the State Revenue Committee Ministry of Finance of the Republic of Kazakhstan bloggers and digital creators declared over 1.2 bln tenge in income from online activities in just one reporting period. This points to the market’s gradual emergence from the “gray zone” and its integration into the legal framework.
Greater transparency has boosted business interest in collaborating with content creators. Banks, developers, retailers, and FMCG companies are increasingly using live streams as a communication channel with younger audiences. As noted by the Central Asian Advertising Association (CAAA), digital advertising budgets in Kazakhstan are growing by an average of 20–30% annually, with streaming formats taking up an ever more prominent share of this segment.
TikTok Live: fastest-growing monetization platform
TikTok remains the fastest-growing platform for streamers in Kazakhstan. According to the Oxford Economics study The Economic Impact of TikTok in Kazakhstan, the platform has become a powerful economic driver. TikTok’s total contribution to the country’s GDP is estimated at up to 1.5 trln tenge.
The main source of income on TikTok Live is virtual gifts during live broadcasts and battles. Despite the platform’s commission, major streamers can earn an average of 150,000 to 500,000 tenge per month, while established creators make between 2 and 4 mln tenge or more. Unlike traditional advertising, this model is built on direct financial support from the audience.
Twitch and YouTube: betting on loyalty
Twitch continues to hold its position as the primary platform for gaming streams and talk formats. Income here is based on community stability. In today’s Kazakhstani context, a streamer with a consistent online audience of 200–300 viewers can expect to earn between 400,000 and 1.2 mln tenge per month, mainly through donations and partner integrations with tech brands.
YouTube offers a different economic model. In addition to direct audience support, it provides advertising monetization through AdSense. Recordings of live streams continue to generate revenue after the broadcast ends, and when combined with sponsorship deals, stable channels earn between 200,000 and 800,000 tenge per month.
From hobby to profession
The era of spontaneous, strategy-free streaming has effectively come to an end. Today, streaming is systematic work involving schedules, reach analytics, and continuous personal brand development. Successful creators build a presence across multiple platforms, reducing dependence on algorithms and diversifying income sources.
In 2026, a streamer in Kazakhstan is no longer just a content creator, but an independent media brand with a sustainable financial model. In the digital economy, audience attention has become a key resource and the ability to retain it is one of the most in-demand and highly paid skills.
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