Car colour is not just aesthetic; it influences on resale value, how often it needs to be washed and how drivers are seen in road traffic. In this article, El.kz explores the car colours facts to help you make informed and confident decisions with your next car.
In recent years, the highest demand has been for Atomic Silver color cars, widely popular after Changan models were unveiled in this palette. It is a soft pearlescent gray between cool and warm tones. The color looks basic but modern, creating a sense of thoughtful and premium design.
White
Global statistics confirm a steady demand for neutral colors. White remains the top choice, with 34% of all sales. It is followed by black and gray, with shares of approximately 22% and 17%, respectively. These shades are chosen for ease of everyday use. At the same time, preferences differ across regions. In the United States and Asian countries, white is traditionally considered practical and safe, especially in hot climates. Europe presents a different picture: in the UK, gray has already overtaken white in the number of new registrations and has become the top choice for those who prefer calm cars.
According to statistics from previous years, white remains the leading car color in Kazakhstan, accounting for nearly a quarter of all registered vehicles. Silver cars rank second, followed by black. Bright colors are more commonly found on older vehicles.
White remains the optimal choice for regions with hot climates. It reflects sunlight and helps keep the interior cooler during the day. In addition, such cars are clearly visible in traffic.
Black
Black cars are traditionally associated with status and formality, but they require more care. Even minor defects are noticeable on a dark body, and interior overheating in sunny weather becomes more pronounced. At the same time, from the perspective of local repairs, this color is considered one of the most convenient.
Which color is the most practical
The best car colors to hide dirt and scratches are typically darker, neutral shades. Colors like silver, gray are particularly effective at concealing dirt and minor imperfections.
Which color is the safest
From a safety perspective, bright-colored cars have the advantage. White, red, and light blue shades are clearly visible at dusk and in poor weather conditions, reducing the risk of collisions. According to studies, white is most often identified as the most noticeable color on the road.
Unusual colors attract attention, but this very factor prevents car thefts. Green, yellow, and non-standard shades are harder to resell, which is why they are less frequently targeted by criminals. This choice is more common among drivers who value individuality.
Gender preferences
Interesting differences can also be observed between the preferences of men and women. Men more often choose expressive metallic shades, especially for sports or premium models. Women, as a rule, prefer calm and universal colors such as white, light blue, or pearlescent tones, which easily fit into everyday life.
Car color also directly affects its resale value. Vehicles in classic shades such as white, black, gray, and silver sell faster because they appeal to a wide range of buyers. Bright and rare colors take longer to find a buyer, but in some cases may retain their value better due to uniqueness, especially when it comes to rare versions or limited editions.
As a result, choosing a color becomes a search for balance between practicality, personal preferences, and future liquidity. The popularity of Atomic Silver is no coincidence, as this shade successfully combines modern design solutions with the qualities drivers value during long-term car ownership.