Three of the people said the compact SUV would be produced in China, and one said Tesla also aims to expand production to the United States and Europe. The car would be 4.28 meters in length, or about 14 feet, two of the sources said. That’s significantly shorter than Tesla’s top-selling Model Y SUV, which is about 15.7 feet long.
The effort follows a decision by Chief Executive Elon Musk to scrap a highly anticipated low-cost EV project in 2024 and pivot the company to focus on robotaxis and humanoid robots. A key question is whether this latest effort to develop a smaller SUV signals a strategy shift back to mass-market human-driven EVs or whether the new model would align more with Tesla’s vision for fully autonomous vehicles.
Such a model could potentially serve both purposes, according to one of the people familiar with the new-vehicle project and a Tesla employee with knowledge of its current product philosophy. The Tesla employee declined to confirm or deny details of any specific vehicle but said, in general, the automaker now aims to build models that would be driverless but offer a human-driven option.
While aiming for full autonomy across its lineup, the person said, Tesla realizes many global markets won’t see meaningful adoption – nor regulatory acceptance – of driverless vehicles for years. Preserving the option to build a particular model with or without driving controls could enable more sales and help ensure Tesla can keep its car factories running near capacity, the person said.
As Tesla chases a driverless future, some analysts predict a third-straight year of declining sales for the traditional EVs that provide the vast majority of its revenue. So far, Tesla operates a small number of robotaxis only in Austin, Texas, many with human safety monitors in the passenger seat.
Tesla didn’t respond to requests for comment about plans for a new vehicle.
The four people familiar with the project said it remained in an early development stage. Reuters couldn’t determine whether Tesla has given the green light for the car’s production.
The automaker has a history of starting development on products that end up long delayed or canceled. Tesla showed off concept vehicles for a Roadster supercar and a Semi freight truck in 2017, for instance, but still hasn’t produced the sports car or mass-produced the Semi.
Two of the sources said Tesla aims to offer the new vehicle at a substantially lower price than its entry-level Model 3 sedan, which starts at $34,000 in China and about $37,000 in the United States. They said Tesla planned to save costs in part by using a smaller battery, which would mean a shorter driving range compared with 306 to 327 miles for the Model Y.