Pinduoduo prepares to launch in Kazakhstan

Chinese e-commerce marketplace Pinduoduo is preparing to launch a joint project in Kazakhstan in October 2026. However, the platform’s representatives have yet to disclose which specific services will be available to consumers in Kazakhstan following the launch, El.kz reports.

Plans for cooperation were announced during a recent meeting between President of Kazakhstan Kassym-Jomart Tokayev, Zhou Jian, Executive Director of logistics company YTO Express, and Wen Peichen, Head of International Business at Pinduoduo.

The meeting highlighted the significant potential for mutually beneficial cooperation in logistics and e-commerce, including within the framework of the Belt and Road Initiative.

According to the President, Kazakhstan aims to increase the share of e-commerce to 20% of total trade by 2030. He expressed confidence that, through joint efforts with Chinese partners, this target could be achieved ahead of schedule.

The participants also discussed the development of the Almaty SkyHub transport and logistics hub. The facility is expected to serve as a centre for processing goods and subsequently dispatching them to the European Union, the Eurasian Economic Union (EAEU), and Central Asia.

Particular attention was paid to the Qazpost-YTO joint venture, established by Kazpost and YTO Express.

The Head of State commended the performance of the Qazpost-YTO joint venture, which makes extensive use of intelligent IT solutions and automation in logistics operations. To date, the enterprise, established by YTO Express and Kazpost, has delivered 12.5 million parcels.

In turn, Zhou Jian thanked Kassym-Jomart Tokayev for his support in implementing major projects.

The Executive Director of YTO Express briefed the President of Kazakhstan on his company’s experience in developing efficient supply chains and digitalising logistics processes.

During the negotiations held on 25 September, Wen Peichen announced that a joint project involving Pinduoduo would be launched in Kazakhstan in October of this year. However, the specific launch date and operational format have yet to be announced.