Every social media app seens to be develooing a taste for subscriptions, and honestly, it’s getting a little out of hand. The latest example comes from Meta, which is now reportedly nudging users toward something called Instagram Plus, El.kz reports citing Digital Trends.

A Reddit user recently pointed out that these prompts are showing up even for people who are happily using the free version. Now, I’ve been on Instagram for years and haven’t seen this pop up on my end yet. So this isn’t a full-blown rollout, at least not for everyone. From what it looks like, Meta is quietly testing the waters in select markets before going all in. Still, the direction is pretty clear. The free experience stays, but the real question is how long before it starts feeling like the stripped-down version.

According to a screenshot shared by a Reddit user, Instagram Plus isn’t holding back on the “tempting upgrades” list.

You get things like multiple story audiences, insights into who’s rewatching your stories, the ability to search your viewer list, preview stories before posting, extend how long they stay live, send super hearts, and even spotlight your stories.

Basically, all the little features that make you feel just a bit more in control. And of course, Meta has tucked all of this neatly behind a paywall. But not before giving you a free one-month trial, because why not let you fall in love first?