Astana hosted meeting to discuss the impact of Artificial Intelligence (AI) on the creative industries.
A central theme of the discussion was authorship. If a neural network writes a text or paints an image, who owns the rights?
"We have spent too much time debating whether a machine can be an author. Today, the question is different: who made the creative contribution, who can verify the content's origin, who obtained the necessary consents, and who is responsible for the consequences? The author of AI-generated content is not the person who simply pressed 'Enter,' and certainly not the model itself. The human remains the author, but only when they can prove their contribution: setting the task, selection, editing, and final quality control," Temirlan Ziyatov, Chairman of the Qaz.AI Association stated.
Ziyatov noted that Kazakhstani legislation is already moving toward protecting human rights: works created with the help of AI are only protected if a creative contribution is present. Furthermore, complex and structured prompts may be recognized as objects of intellectual property.
Future of cinema
Director Damir Abdrakhmanov shared his perspective on how AI is reshaping filmmaking. According to him, these technologies open doors that were previously only dreamed of.
"AI allows us to make movies faster, easier, and significantly cheaper. Today, neural networks can replace many specialists from costume designers to VFX creators. Now, a director can visualize a scene down to the smallest detail without waiting for a massive team to assemble," Abdrakhmanov noted.
Art and identity
Artist and photographer Rinat Abdrakhmanov, whose work has been exhibited worldwide, actively uses AI in his projects. However, he warns that technology is merely a tool, not a replacement for the creator's inner world.
"Today, AI is an incredibly cool tool for experimentation. It helps expand boundaries, find new forms, and save time on technical tasks. But in this flood of possibilities, the main thing is not to lose yourself. If there is no personality, no ideas, pain, or joy behind the work, the viewer always senses it. Technology cannot replace the soul," he shared.
"Technology has always changed the tools of art. Photography didn't kill painting; it pushed it to a new level. I believe AI is doing the same. Artistic perception, a sense of form, and meaning are developed over years. That is something you cannot simply download or generate." artist Serik Buksikov said.
Market and skills: Will Professionals Survive?
Zhanar Sabazova, a certified AI specialist, provided data confirming that the use of neural networks has become a market norm.
"According to Adobe, 83% of creative professionals use generative AI in their work, and for 20%, it is a requirement from their company or client. We are no longer in an experimental phase—we are in a new reality. According to World Economic Forum forecasts, by 2030, changes will affect 39% of core skills. This isn't about professions disappearing; it's about their transformation," Sabazova explained.
According to Sabazova, in the era of deepfakes and mass generation, trust becomes the key asset.
"Content is getting cheaper, while authorship and cultural context are becoming more expensive. Value is shifting toward the ability to frame the task and the quality of decisions. AI doesn't kill creativity - it kills routine."
Conclusion
The discussion participants reached a common denominator: Artificial Intelligence is a powerful tool that has already changed the creative industries. However, like any tool, it requires a conscious approach. The primary challenges for the near future include legal transparency, the ethics of data usage, and the human ability to maintain uniqueness in a world where machines have learned to create.