Alphabet-owned YouTube’s subscription and ad revenue is trending upwards. The company said it now has 325 million paying users across Google One and YouTube Premium, up from 300 million three months earlier, El.kz cites TechCrunch.

YouTube reported ad revenue increased 9% to $11.38 billion in the fourth quarter, but missed analysts’ average estimates of $11.84 billion. YouTube’s overall revenue, including ads and subscriptions, came in at $60 billion in the full financial year, up 17% compared to a year earlier.

The company said that YouTube’s $8 per month, ad-free premium tier is seeing strong traction, but didn’t specify any numbers. It added that YouTube Premium also saw strong growth.

Alphabet CEO Sundar Pichai said the company plans to flesh out its subscription offerings, especially to capitalize on its growing YouTube TV userbase. “We’ll soon launch new YouTube TV plans, bringing more choice and flexibility to subscribers with over 10 genre-specific packages,” he said.