Today, the National Academic Library of the Republic of Kazakhstan hosted a presentation of the first Kazakhstani political and technological book "SOFT POWER OF SHYMKENT" (Communicative strategy for effective brand management of the city of Shymkent and promotion of image-ideology (Analysis and recommendations), El.kz reports.
This is the first book on political technologies in the Kazakh language in the history of Kazakhstan. The book consists of 5 chapters, 432 pages. 100 copies were issued, the cost of one book is 25 thousand tenge. The theoretical basis is based on the concept of the British scientist Simon Anholt, an adviser to the British government, a member of the European Parliament. The book makes model recommendations and analyses on effective brand management and image-ideology of cities and regions of Kazakhstan on the example of the city of Shymkent.
The author is the philosopher-culturologist Abylaikhan Kalnazarov. Solemnly, the ribbon of the book was cut by the chairman of the "Union of Maslikhat Deputies of Kazakhstan" Toleubek Mukashev and the famous journalist Zayn Alipbek.
The event was held in a special format in the newly equipped hall named after Fariza Ongarsynova of the National Academic Library.