In the first quarter of this year, the volume of services in the production of films, videos and television programs, as well as activities in the field of sound recording and publication of musical works in Kazakhstan increased significantly and amounted to 19.9 billion tenge, which is 75.3% more than in the same period last year, El.kz reports with reference to Finprom.
At the regional level, the largest volume of services in this area fell on Almaty, where services worth 12.2 billion tenge were provided. Also, a significant amount of services was provided in Astana – 5.4 billion tenge, while in other regions the volume of services varied from 229.7 thousand tenge in the Abay region to 452.5 million tenge in Shymkent.
In terms of the structure of services, a little more than half of the volume falls on the activities of showing films, which amounts to 10.1 billion tenge and increased by 70.9% in monetary terms compared to the first quarter of 2022.
The remaining part of the volume of services includes activities for the production of films, videos and television programs (5.1 billion tenge) and their distribution (4 billion tenge).
Activities in the field of sound recording and publication of musical works, as well as the completion of the creation of film and video films and television programs make up a smaller part of the volume of services and account for 429.1 million tenge and 219.7 million tenge, respectively.
The Kazakh government has also expressed plans to increase the distribution of domestic films in the country's cinemas to 35% by 2030, including to support private film companies. Such an initiative is also associated with the promotion of Kazakh cinema at international festivals and competitions.
Meanwhile, in June 2023, prices for cinema services increased by 14.1% over the year, which is one of the highest rates on record (with the exception of April
At the regional level, the largest price increase was recorded in the Akmola region (66.7%), followed by East Kazakhstan (32.9%), Kyzylorda (29.1%) and Abay (25%) regions. In the Atyrau region, prices remained virtually unchanged, while in Shymkent they decreased by 2.8%.
Such changes in the market of film and video films and television programs, as well as activities in the field of sound recording and publication of musical works, indicate the active development of the industry in Kazakhstan, but certain challenges and risks associated with changes in pricing policy and competition with foreign companies are also assumed.