China has proposed strict new rules for artificial intelligence (AI) to provide safeguards for children and prevent chatbots from offering advice that could lead to self-harm or violence, El.kz cites BBC.

Under the planned regulations, developers will also need to ensure their AI models do not generate content that promotes gambling.

The announcement comes after a surge in the number of chatbots being launched in China and around the world.

Once finalised, the rules will apply to AI products and services in China, marking a major move to regulate the fast-growing technology, which has come under intense scrutiny over safety concerns this year.

The draft rules which were published at the weekend by the Cyberspace Administration of China (CAC), include measures to protect children. They include requiring AI firms to offer personalised settings, have time limits on usage and getting consent from guardians before providing emotional companionship services.

Chatbot operators must have a human take over any conversation related to suicide or self-harm and immediately notify the user's guardian or an emergency contact, the administration said.