Since its launch in late 2022, OpenAI’s ChatGPT has been used by hundreds of millions of people around the world to draft emails, do research and brainstorm ideas, El.kz cites Washington Post.

But in a novel use case, people are uploading photos of themselves, asking it for unsparing assessments of their looks and sharing the results on social media. Many also ask the bot to formulate a plan for them to “glow up,” or improve their appearance. Users say the bot, in turn, has recommended specific products from hair dye to Botox. Some people say they have spent thousands of dollars following the artificial intelligence’s suggestions.

The trend highlights people’s willingness to rely on chatbots not just for information and facts, but also for opinions on highly subjective topics such as beauty. Some users view AI’s responses as more impartial, but experts say these tools come with hidden biases that reflect their training data or their maker’s financial incentives. When a chatbot talks, it’s pulling from vast troves of internet content, ranging from peer-reviewed research to misogynistic web forums. Tech and beauty critics say it’s risky to turn to AI tools for feedback on our looks.

As AI companies begin to offer shopping and product recommendations, chatbots might also push consumers to spend more, according to analysts.