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Apple brings ChatGPT to iPhones in AI overhaul

Apple brings ChatGPT to iPhones in AI overhaul
Фото: Bloomberg 11.06.2024 16:44 595

Apple is to boost its Siri voice assistant and operating systems with OpenAI's ChatGPT as it seeks to catch up in the AI race,El.kz cites BBC.

The iPhone maker announced the Siri makeover along with a number of other new features at its annual developers show on Monday.

It is part of a new personalised AI system - called "Apple Intelligence" - that aims to offer users a way to navigate Apple devices more easily.

Updates to its iPhone and Mac operating systems will allow access to ChatGPT through a partnership with developer OpenAI.

ChatGPT can also be used to boost other tools, including text and content generation. The test version will become available in the autumn.

Tim Cook, Apple chief executive, said the move would bring his company's products "to new heights" as he opened the Worldwide Developers Conference at the tech giant's headquarters in Cupertino, California.

There was a cool reaction from the markets though - Apple's share price fell by 1.91% on Monday, the day of the announcement.

The partnership was also not welcomed by Elon Musk, the owner of Tesla and Twitter/X, who has threatened to ban iPhones from his companies due to "data security".

"Apple has no clue what's actually going on once they hand your data over to OpenAI," Mr Musk said on X. "They're selling you down the river."

Apple has not responded to his allegations.

Smartphone maker Samsung also mocked its rival's announcement.

"Adding 'Apple' doesn't make it new or groundbreaking. Welcome to AI", it posted on X.

However the bigger concern for Apple will be whether its new AI tools will help it catch up with rival firms who have have been quicker to embrace the technology.

Ben Wood, chief analyst at research firm CCS Insight, said that while Apple's new personal AI system "should help placate nervous investors", its ChatGPT integration might reveal and create deeper problems for the firm.

“Apple Intelligence” is not a product nor an app in its own right.

It will become part of every app and Apple product customers use - whether it’s a writing assistant refining your message drafts or your diary being able to show you the best route to get to your next appointment.

In that sense, it is similar to Microsoft's AI assistant Copilot – but you won’t have to pay extra to activate it.

Siri, the voice assistant Apple acquired in 2010, has been refreshed with a new interface and chattier approach to help users navigate their devices and apps more seamlessly.

"Arguably this sees Apple admitting its limitations given ChatGPT will kick in at a point where Siri is no longer able to help a user," Mr Wood told the BBC.

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